Strategies And Planning

Question to Jibri Logistics Sdn Bhd behalf :

- Could you briefly describe the company's strategies for pursuing its objectives and vision?

- And can you tell us about the company's future plan?

-What are the short-term and long-term goals' respective strategies?


     Jibri is a local company that manages and owned by local parties. They are not a big player in the industry and they also didn't have other franchises in other countries. Therefore as mentioned by Miss Lynn, if they can survive and keep performing in the industry is quite enough. However, they also have their own goals in the company. 
Here with goals for Jibri Logistics Sdn Bhd: 

 JIBRI LOGISTIC GOALS

  • Build Strategic Partnership
  • Improving Quality Services And Solutions tailored to customer's requirements

 Although it is not a big company, they also deal with international companies as their customer especially companies from the UK for oil-gas shipments to export to Egypt and Qatar. 

    Jibri Logistics' planning for right now is to build loyal customers, sustain the business and also keep performing in the industry. For now, with the unstable economy, the customer also can't make sure they can repeat for the next shipment. Furthermore, Jibri Logistics just keep focusing for handle current based on current situations only because they didn't aspects too high and sustain the business. 



    As we already know, China is a big player in the logistics industry, they control almost all the import and export around the world. Hence, when Covid-19 affects the world and the lockdown started, many shipments started delayed and give a big impact on the industry of the world and also Malaysia. Jibri Logistics has also been affected by Covid-19 and their business had dropped and sales for the company also dropped.

The strategies used by Jibri Logistics at that time is just to retain the existing customer and focus to sustain the business. Although the company was affected, the business still running but they just can manage the essential product. 

    Example list of essential products during a lockdown :
  • Medicine 
  • Glove
  • Mask 
  • Food 
  • Sanitiser







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